DENTAL CEO 5 part series - WEBINAR #5

Date: Tuesday September 24th, 2024
Time: 5:30 - 7:00 PM PST
Location: ONLINE - ZOOM Webinar

WEBINAR LEARNING OBJECTIVES
• Google ads - Paid search marketing analyzed.
• Facebook ads - Social media marketing deep dive.
• How to build, promote, and maintain your marketing campaigns.
• How to save thousands on marketing fees.

Online success depends on many factors, such as Internet marketing, graphic design, and technical skills. You can create a successful online strategy, but it is a complicated, expensive, and risky path to walk alone. We discuss how to optimize each aspect of your online strategy to reduce your risk and costs.
Marketing strategies must be built on strong foundations for long-term growth. Campaigns shouldn’t be launched and forgotten. Over the years, as your business grows and changes, your strategy will shift with it. Managing this process is crucial to your ongoing success.

About the lecturer:

Entrepreneur, Speaker, Coach, Dentist

• 1990 BS International Business
• 1993 Master's Business Admin (MBA)
• 1992 - 1995 Professional Soccer Player
• 2001 Tufts School of Dental Medicine
• 2005 - 2022 Founder / CEO - Irresistible Smiles
• 2009 Fellow LVI
• 2016 Fellow IAPA
• 2019 Founder / CEO - Lovebites Dental
• 2024 Founder / CEO - Dental CEO Coach

I can give you my resume where I can tell you that I played pro soccer, received my MBA and became a doctor but that isn't really the true value of what I can bring you personally. My value will be to share with you all of my failures and how I persevered when everything was dark, when I had no money or credit. I can tell you that I studied a total of 13 years after high school but I am not sure how that helps you in being a professional in the real world. In the end if you are looking for a safe, honest relationship with someone that has spoken for some of the biggest companies in the world and has spoken on multiple stages in front of thousands of dental professionals then we are both in luck. Lets get started and let me help you gain the confidence and passion you once had and help you enjoy putting your head on the pillow every night not worried or stressed about what the next day will bring.
I want to share a story with you that better explains my point above. You see I went to high school in a small town in Utah and they didn't have a soccer team so for 3 years I played all the other sports. I moved to San Diego (SD) in 1986 to play soccer and to start college. I never had any formal training growing up or played on any organized club team. You can say I was basically a street player. You can imagine with a climate like SD, soccer was a very popular sport and what 18 year old didn't want to come here to play. As a Freshman I came to San Diego State University to play soccer and after 2 weeks of tryouts I got cut from the first team and made the second team. During my Freshman year every day after practice I would ask the coach for all the balls so I can continue to train sometimes until 9 p.m. at night (practice was over at 6 p.m.) and many times the coach would say I am leaving now and would have to turn off the lights and that would end my training session. Remember here is a team that had all-american players that went on to play pro or even on the national team and at the end of the year during the awards ceremony he gave me "the most dedicated player". For 6 years I played 7 days a week up to at times 5-6 hours a day and during those years I got cut from many teams and then in 1992 I became a professional soccer player. All of those players that were "winning" in college now saw me play pro soccer where their competitive soccer had come to an end.
This is just one example of the power of understanding the infinite game, remember you can win the short game but my goal is to help you win in the long game called life and make sure that you have a healthy mindset and are internally happy. My passion driven purpose is to give back and if I am able to create a life of abundance in your mind and heart then I am fulfilled with abundance because I want you to put your head on the pillow comfortably every night. Well at 25 I didn't understand it very well but now at 56 it makes much more sense.
Most people try to win in business or in life and become frustrated, discouraged and at times feel like anything they do doesn't work because they are not advancing. I am here to tell you that you don't win or lose in business or in life. The last thing anybody wants is to be 90 years old and be full of regret. It can be a very pain­ful period in someone's life and nothing can be done about it because you are old.

About the lecturer:

CEO Sebo Marketing

Bruce was born in Washington DC and spent his teenage years in Boca Raton, Florida. He completed his Bachelor’s degree from BYU and a Master’s Degree from Idaho State University.
Bruce discovered Internet Marketing in 2003 while increasing the sales and profits for his employer. Bruce saw an opportunity to create a company that provides effective and accountable Internet Marketing services. Since 2004, Sebo Marketing has helped clients in over 40 states and 10 countries. Bruce became an Adjunct Faculty member at BYU in 2018, and he teaches Advanced Digital Marketing every semester. He also created a virtual Digital Marketing Course for the University of Utah.
Bruce also is co-owns 365 Golf which are premier TrackMan indoor golf facilities with locations in Riverton and Pleasant Grove.
Bruce lives with his wife and kids in Heber. When not helping Sebo clients his hobbies include spending time with his family, watching BYU sports, running half marathons, RAGNAR & Spartan races, golfing, skiing double-black diamonds, and hiking.